Our Story

Over thirty-five years ago, in a small neighborhood butcher shop, a local butcher began selling delicious, hand-cut steaks. These steaks cooked up tender and juicy and, as rumor had it, tasted incredible. Word began to spread. When his customers asked the butcher what these steaks were called, he simply replied, "They don't have a name." Soon, people were coming from miles around to get the steaks with "No Name," and a legend was born.

Fast forward to today. No Name^® still is famous for steaks, but now No Name^® has also become synonymous with quality dinners for all sorts of tastes. No matter what you're in the mood for, you know it will be delicious, guaranteed. Look for all the varieties in your grocer's frozen meat section.

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For over 25 years, the "J&B Way" has evolved to become the cornerstone of our Company's success. This time-tested principle is based on the foundation of respect and continues to support all aspects of our business practices. The "J&B Way" states our beliefs regarding the following four groups of people to whom we are responsible and to whom our future success depends.

ASSOCIATES Associate respect is the understanding that people are the most important asset of our organization. It is realizing that respect flows to and through all associates, creating a shared value system and framework for decision making.

CUSTOMERS Customer respect is the understanding that we exist because our customers find value in our products and services. It is our commitment to stay attentive and responsive to those evolving needs, creating a flexible platform on which they can be served.

CONSUMERS Consumer respect is the understanding that the ultimate test of our products is that we are proud to serve them in our own homes. It is the commitment of providing safe, high-quality products that are recognized and trusted throughout the industry. It is continuing the research and development of products that meet the evolving lifestyles and tastes of our consumer.

COMMUNITY Respect is the obligation to better the areas we serve. At J&B, we operate in an ethical manner with our business partners, follow all laws and regulations, and are sensitive to our community and its people.

The "J&B Way" will continue to be the enduring standard that successfully guides us through the evolving social and cultural diversity of the times. It will be the crucial "link" between our guiding principals and the stakeholders it serves.

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